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Lifestyle & Wellness

Pura Vida

Fresh. Simple. Sustainable.

Why People Choose This Brand

About the Brand

Pura Vida Miami stands as South Florida’s premier wellness and lifestyle brand, and has Pura Vida Miami stands as South Florida’s premier wellness and lifestyle brand, and has been transforming the way people eat since its establishment in 2012 by Founder Omer Horev. With over 20 locations across South Florida, Pura Vida Miami has become a beacon of health-conscious living, offering a diverse menu of nutritious and delectable dishes. Omer and Jennifer Horev, the husband-wife duo behind the brand, have meticulously curated a menu that harmonizes nutritious and indulgent offerings. From raw acai bowls to superfood smoothies and clean chef-driven salads, each dish is a celebration of high-quality ingredients. As Pura Vida Miami continues to expand, reaching beyond the shores of Florida, the brand remains committed to its founding principles of health and wellness. As part of its community culture, the brand actively engages in eco-friendly practices such as composting food waste and donating soil to local farms, exemplifying its commitment to a sustainable future. More than a culinary destination, Pura Vida Miami is a lifestyle brand that encapsulates the essence of a healthier and happier community.

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