YOUP is a Dutch pillow brand dedicated to transforming how people sleep. We believe that sleep is deeply personal. That’s why we design custom-fit pillows engineered to fit the unique shape and sleeping habits of every individual. Using our proprietary PillowScan® system, customers measure themselves through a quick, intuitive scan that determines the perfect pillow height and the ideal support for their body.
Personalize and optimize the sleep experience, one pillow at a time. Every body is different, and so should every pillow be. By merging biometric precision, behavioral design, and premium European craftsmanship, YOUP delivers a truly individualized sleep experience that enhances posture, recovery, and overall well-being.
YOUP. Custom fit. Optimal sleep. Enhanced performance.
